Fractional Growth Marketing

Services for B2B SaaS Companies

How I Help

You know your roadmap, customers, and end goal. I know the strategies and tactics that get you there. When we partner together, we ruthlessly prioritize, bring on the best people for the job, and pivot when needed to deliver results. My strategy services include:

Paid media
ABM
Webinars
Email (Marketing & Sales)
Virtual / In-Person Events
Content / SEO

“HANNAH WAS THOUGHTFUL IN STRATEGY, STRONG WITH ANALYSIS, DETAIL-ORIENTED WITH CAMPAIGN EXECUTION, AND HELPED TEXTLINE GROW TO $10M+ IN ARR. IT WAS A PLEASURE WORKING WITH HER.”

- Founder, Attribution Platform

What to Expect

Fractional Demand Generation Leader

As a fractional demand generation leader, I join your team part-time to drive progress. This can be for a specific area of your marketing or across all active programs, and I can create a customized retainer based on your needs.

Startup Advisor

I’ve worked with a variety of early-stage startups and currently have limited availability for advising. While I’ve most recently been working in B2B tech, my background is in e-commerce. Whether you’re looking for someone to bounce go-to-market strategies off of or someone to vet marketing agencies, I’m here to help.

My Process

I believe in numbers, but I also know that sometimes marketing requires a gut instinct honed by years of experience. You get both of those when we work together.

Expect a thorough kick-off call with prioritization so we know what projects we’re kicking off first. From there, I work with your team to dig into the data, set up full-funnel reporting, and establish goals for each program.

Typically, the first month is dedicated to building the strategy and then we begin implementing. I ask for a 4 month minimum commitment commitment so we have ample time to build, implement, and adjust.

Looking for implementation as well?

I have a network of vetted agencies and freelancers who can take our plans to execute and iterate.